Deepak Kr. Das
2 min readMar 26, 2023

Have you ever felt like your Instagram posts were falling on deaf ears? Or worse, attracting negative comments and trolls? Trust me, I know the feeling. As a fellow social media user, I understand the pressure to constantly engage and interact with your followers.

But what if I told you there's another way? What if I told you that intentionally having zero comments on your Instagram posts could actually be the best digital marketing strategy for you?

Let me explain. For starters, I've found that having zero comments on my posts makes me feel like a rebel - like I'm bucking the system and doing things my own way. It's like I'm saying to the world, "I don't need your validation to be successful." Plus, it gives me an excuse to use the classic "if you don't have anything nice to say, don't say anything at all" line on my haters.

One other reason that I prefer this approach is that during my work period with some of the agencies, I have seen brands spending a lot of money and brilliant talents wasting their entire day replying to irrelevant comments and writing and posting fake comments and reviews on brand pages that resulted in zero conversion and produced fake and inflated results to beautify the monthly reports.

But there's more to it than just being a digital renegade. Not having comments can actually help to boost your credibility and authority in your field. When people see that you're focused on sharing valuable content rather than seeking engagement or validation, they're more likely to view you as a thought leader or expert in your industry. It's like you're saying, "I don't need comments to prove my worth - my content speaks for itself."

Of course, there's always the risk of negative feedback or trolling, which is why I love the protective shield that zero comments provides. It's like I'm saying, "I'm not here for your drama or negativity - I'm here to share quality content with my followers." And let's be real - who wants to deal with internet trolls? Ain't nobody got time for that.

Now, you might be thinking, "But how do I drive engagement without comments?" And that's where the power of alternative engagement comes in. By focusing on creating shareable and valuable content, you can encourage your followers to save, share, and even DM your posts to their friends. Trust me, there's nothing more satisfying than seeing your post go viral without a single comment.

So there you have it - my personal take on the power of zero comments. It might not be for everyone, but for those of us who are tired of the same old social media game, it could be just the strategy we need to stand out from the crowd and build a loyal following.

Deepak Kr. Das
Deepak Kr. Das

Written by Deepak Kr. Das

🌐 Data Scientist | 👨‍💻 Full Stack Web/Python Developer | 🛒Digital Marketing Strategist | Minimalist | 🎬 Part-time B/Vlogger | 📚 Avid Reader | ☕ Stoic...

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